Vasso is the head and spirit of our team and oh, what a spirit she is. Clever, funny, analytical and always up for a challenge! There’s not a place in the world she doesn’t want to visit, nor a culture or idea she doesn’t want to discover! With her almost 20 years of experience in the Marketing field, first in the Market Research industry working for 8 years at Synovate (now Ipsos) and afterwards in the fascinating world of Advertising, she was Vice President of the Board of Directors of the SDEK, served on the Jury Committee for the Euro Effies Awards in Brussels and was a member of the Board of Directors of Cyprus Self-Regulation Organization for Advertising (Cyprus SRO).
Today Vasso, is the Managing Director and shareholder of 2 communications agencies, Innovation/Leo Burnett which specialises in ATL and BTL and Admine Cyprus, a digital-focused agency. Both agencies work independently but also together, one complementing the other in order to offer a holistic communication solution for our clients, both local and international. She is constantly evolving, learning and challenging others as well as herself. Being a board member of the IDEA incubation programme as well as one to the judges at the impossible.pitch web series, she is trying to spread the entrepreneurial spirit in the island and help in the development of ideas into start-ups. She is also a member of Young Presidents Organisation (YPO) and an educational officer for YPO Cyprus Chapter.