We are an ever-evolving advertising agency; never comforming to used ideas but always seeking to adapt to new ones.
It began in 1988 as a small local office called Innovation Advertising. Ten years later, we joined a global leader in marketing and communication, Publicis Groupe, by representing Leo Burnett and Starcom in Cyprus. That’s when we became Innovation / Leo Burnett and launched a new era for our company and clients.
The rise of the digital age created a more demanding, more sophisticated and certainly a more connected consumer. Our collaboration with the award winning digital agency Admine in 2010, opened up new opportunities to develop communications to be ‘consumed’ in the digital world and a holistic way to tell stories.
Today, we continue to seek new technologies and create new experiences. One thing we learnt from our story, is that the future creates new possibilities to rethink, reshape, rediscover what we are and what we can be.
Strategy, creativity and media planning come together to add value to your brand.
We guide and fine-tune the objectives of the client’s brief in order to come up with the most effective solutions, within the given budget. We develop strategies and campaigns using the most effective media, based on the target audience’s psychology and the competition’s presence. We always stay ahead of trends and techniques to trigger consumer actions, in an imaginative and original way. We lead the way in introducing new approaches to communicate with the audience. Above all, we respect brand guidelines and always meet set KPI’s with utmost success.
Our people are the agency. Our talents, our capabilities, our team spirit and our passion, is what makes Innovation/ Leo Burnett. This culture brings out the best of each one of us and strengthens the team dynamics. This is how we come up with the best possible strategies and campaigns.
Social contribution changes the lives of people and shapes the community we live in. We seek to support people and initiatives that aim to elevate and develop our society’s culture and our community’s quality of life.
For almost a decade, we annually give a small contribution to the Children’s Oncology Wing of Makarios Hospital.